João Batista Sergio Murad (September 9, 1937 – February 1, 2008) was a Brazilian theme park owner and entertainer.
Carrero was born into a poor family in São José do Rio Preto and worked as a country musician, radio announcer and ad salesman before starting an advertising agency and, later, a theme park.
He owned what has been called the largest theme park in Latin America, Beto Carrero World in Penha, which he owned from its opening in 1991 until his death. He also appeared in several acting roles under his stage persona, a cowboy.
On January 30, 2008 he was admitted to Sírio Libanês Hospital, in São Paulo, with a cardiac problem and died two days later. The official cause of death was endocarditis. He is survived by three sons.[1][2]
In June 2008, journalist Alex Solnik released a biography of Beto Carrero. It was titled Domador de Sonhos - A Vida Mágica de Beto Carrero (which means, in Portuguese, Tamer of Dreams - The Magical Life of Beto Carrero).[3]
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In 1985, the As Aventuras de Beto Carrero comic book was published by Cluq Editorial, written by Gedeone Malagola and with art Eugenio Colonnese. Although based on Westerns, in the comics Beto did not use firearms, but instead his whip, to fight crime.
In November 2006, JB World Entertainment SA, Carrero's illustration and animation studio, launched the comic book The Adventures of Betinho Carrero. The title is about a young fan of Beto Carrero who dresses like him.[4]